Glossy2025
AI In Commerce
On where AI and commerce are headed: whether consumers make the jump from AI as inspiration to AI as personal shopper.
Read itPress
Press and interviews
38 appearances across three waves of the same argument, grouped by what they were about.
Covered in
2
4
2- Glossy
- Advertising Week2
- HubSpot
- Sprout Social2
- VidCon2
- TEDxRVA
- BRXND
- VCU2
- AI Ready RVA
- Plus Company
- Soul & Science
- Directors & Boards
- CallTrackingMetrics
- TEDxYouth
01
Selected
Business Insider2023
15 advertising executives leading the industry's charge into generative AI
Named one of 15 ad executives leading the charge into generative AI; began experimenting with ChatGPT in November 2022 and built prompt-writing presentations for Mekanism staff.
The Washington Post2023
How I'm using AI in advertising
On using generative AI to brainstorm images and analyze TikTok comments, while keeping AI-generated content out of finished products over copyright concerns.
The Wall Street Journal2022
Interview about brands entering the metaverse from NFT.NYC
WSJ interview from NFT.NYC on brands entering the metaverse.
02
Everything
Generative and agentic AI
19The current one. Quoted, interviewed, and occasionally asked to explain it to a board.
- QuotedGlossyAI In Commerce●2025Read
- InterviewBRXNDHow One Agency Leader Is Scaling AI from the Inside2025Read
- QuotedThe DrumAd industry foresees another publisher traffic hit as OpenAI's AI agent, Operator, arrives2025Read
- QuotedDigidayMention in Digiday on how AI will help with AR and VR content creation2024
- TalkAI Ready RVAWrite up of my appearance speaking at the first AI Ready RVA event2024
- ArticleHubSpotHow Private AI Tools Will Help You Supercharge Your Advertising Strategy2024
- InterviewAdvertising WeekInterview on saving Advertising from AI2023
- PanelAdvertising WeekAI Panel Hosted by Jason Harris2023
- QuotedDigidayQuote on the potential impact of paid social media platforms2023
- PodcastPlus CompanyPartners In Possibility Podcast Recording (Pt 1 and Pt 2)2023
- InterviewSprout SocialInterview about AI within Social Teams2023
- PodcastSoul & ScienceInterview with Jason Harris on the Soul & Science podcast about AI2023
- QuotedDigidayQuote on how AI powered-chat based ads could help us learn more about our customers2023
- WroteDirectors & BoardsGenerative AI for the C-Suite2023Read
- PodcastCallTrackingMetricsIs AI Going to Steal My Job? | Smart Route Podcast2023
- NamedBusiness Insider15 advertising executives leading the industry's charge into generative AI●2023
- QuotedThe Washington PostHow I'm using AI in advertising●2023
- WorkshopLivestreamLive Stream Presenting AI Image Generation For Marketers—
- WorkshopLivestreamLive Stream Presenting AI Prompt Writing for Marketers—
Web3 and the metaverse
6The wave before. Worth keeping: being early is only interesting if you show the ones that did not pan out.
- QuotedMarketing BrewThe long term vision of Starbucks in Web32023
- QuotedMarketing BrewThe Metaverse at the Super Bowl2023
- InterviewAd AgeInterview about the intersection of Web3 and AI2023
- InterviewMekanismInterview about the Jose Cuervo Metadistillery2023
- InterviewThe Wall Street JournalInterview about brands entering the metaverse from NFT.NYC●2022
- PanelVidConVidcon panel moderator on the future of the Blockchain and creator—
Platforms and social
4What happens when the ground moves under everyone's distribution.
- InterviewSprout SocialInterview about 11 Trends to Watch for in 2024 Social2024
- QuotedBusiness InsiderQuotes around advertisers leaving X2024
- WroteDigidayArticle I wrote with a colleague on early days Twitch and people collectively playing games—
- Case studyCase studyCase study of an early Facebook activation when they switched how photo galleries looked—
Making, teaching, and the early work
9Installations, panels, and the Maker Lab years.
- ProfileVCUVCU Alumni Article2025
- PanelVCUVCU International Business Forum Panelist2023
- PanelVidConVidCon 2018 Recap2018
- TalkTEDxRVATEDxRVA 20132013
- TalkTEDxYouthTEDxYouth2013
- PodcastPodcastPodcast interview I did for people starting out in advertising—
- Case studyCase studyCase study of an art installation I made—
- Case studyCase studyBenjamin Moore UX Design and Concept case study—
- ProfileMartin AgencyProfile of the Maker Lab at Martin Agency I helped build—